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New York City’s most fashionable neighborhood.


Welcome to Soho

New York City’s most fashionable neighborhood.

Lined with cobblestone streets, impressive architecture, and the world’s most fashionable retailers, Soho is one of New York City’s community gems. This cozy district features world-class dining, incredible art galleries, and a culinary scene like no other. While it may not be as bustling as Midtown or the Flatiron District, Soho has its own unique charm unlike any other neighborhood in Manhattan.

Once a hub of manufacturing warehouses and businesses, Soho was predominantly an industrial area and has since expanded to be one of the most coveted neighborhoods to live in Manhattan. Old warehouses have been intricately renovated and transformed into luxury condos, apartments, and unique loft studio spaces. A hub of art galleries and quaint cafes, Soho is the perfect neighborhood for creatives, the culturally-minded, and those seeking a quirky, New York neighborhood to call home. 

What to Love

• Endless shops to explore — Soho is the fashion capital of NYC
• Beautiful cobblestone streets that create an old-world charm
• Thriving nightlife scene

Local Lifestyle

Locals of Soho enjoy a slower-paced lifestyle than in other NYC neighborhoods. While the area is busy and thriving, it’s also a great location for a respite from big-city living. Centrally located and tucked between Tribeca and Greenwich Village, Soho offers gorgeous living spaces and quick commutes. A highly coveted destination, Soho is the perfect place to live for sophisticated shoppers and trendy entrepreneurs. 

Dining, Entertainment, and Shopping

Offering a world-class sushi program, Lure Fishbar has been a neighborhood staple for 17 years. With rotating oyster selections and the freshest fish options, Lure is the ideal destination to curb your sushi cravings. 

Soho’s foremost luxury accommodations, The Mercer Hotel, is known for its elegance, simplicity, and intimacy and is home to the legendary Mercer Kitchen, a two-floor dining space with culinary masterpieces from world-renowned chef Jean-Georges Vongerichten.

Another favorite dining destination is La Mercerie, a French-inspired cafe located inside Roman and Williams Guild in Soho. Celebrating thoughtful and everyday French cooking, La Mercerie specializes in avant-garde practices from Chef Marie-Aude Rose and is open for lunch and dinner. 

Things to Do

Soho House is a group of members-only clubs aimed at those in the arts, politics, and media. There are currently 28 club locations worldwide with 119,000 members. This exclusive membership community began in 1995 in London with the opening of the very first Soho house and has now expanded throughout the globe to accommodate the elite, and friends of the elite, in private spaces where they can collaborate, create, and design away from the pressures of the public. The NYC space has a rooftop pool, private dining rooms, club bar, and meeting spaces.

Book a room at the Soho Grand Hotel, a stylish and spacious boutique hotel. Spend the night dancing in the Club Room, dine in the luxurious Grand Bar and Lounge, and gather with friends as New York City’s nightlife comes alive within the legendary spaces of the Soho Grand Hotel.

Jimmy’s Bar is one of New York’s first rooftop bars. A contemporary bar and lounge with an intimate and refined atmosphere, Jimmy’s brings an upscale, vintage-inspired feel to the skyline of Soho and offers an extensive menu of signature cocktails, beer, and artisan snacks.  

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Work With Sofia

Sofia is an accomplished real estate broker with over $500 million in sales completed to date. A native of Florence, Italy with fluency in four languages (English, Italian, French, and Spanish), she boasts not a stellar sales and service record, but a discerning clientele that spans the globe.

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