Client seemed to really like the unit. Did not speak to the broker. Will follow up

Unit was too small for clients. 

They really liked it. Would be a Pied-a-Terre. There were 3 homes they were in between, and this was one of them. 

Since launching this listing, we've conducted four showings. According to Compass Insights, online activity has slowed since September 30th, when we experienced a significant spike in views.

Given the rarity of a unit under $600K in such a prime Manhattan location, we’re surprised by the low number of showings. However, prospective buyers have expressed concerns about the price, feeling that it may be high relative to the space offered.

With 60 days on the market, we believe a price adjustment is essential to keep the listing competitive and fresh. Notifying potential clients who have saved the unit about any price changes could generate renewed interest and attract a new wave of prospective buyers.

After collaborating with our marketing team, we believe that advertising on Google, Facebook, and Instagram will attract new interest in this listing. This campaign will specifically target buyers within this price range who are looking for homes in Murray Hill and nearby neighborhoods.

We’ll assess the campaign's performance after 14 days and determine the next steps for our marketing strategy.